Courses / Digital Marketing / SEO Digital Marketing
Course Details · SEO & Digital Marketing

Learn to read Google
like an algorithm does.

A practical, tool-first program that takes you from ranking factors to real audits — SEO, content, ads and analytics, taught the way agencies actually work.

Enroll Now View Curriculum
6 Mo
Course duration
3×/wk
2 hrs per class
200+
Ranking factors covered
Yes
Completion certificate
yourwebsite.com/seo-audit
94 SEO SCORE
Audit complete
This is the exact workflow you'll run using Woorank, GTmetrix, SEMrush & Ahrefs.
Meta tags optimized
Site speed: fast
Mobile friendly
Backlinks: healthy
ORGANIC TRAFFIC +186%
#keyword-research #on-page #backlinks #core-web-vitals
01 Keyword Density 02 Backlink Profile 03 Core Web Vitals 04 Meta Titles 05 Alt Text 06 URL Structure 07 Mobile-First Index 08 Site Architecture 09 Content Depth 10 Domain Authority 01 Keyword Density 02 Backlink Profile 03 Core Web Vitals 04 Meta Titles 05 Alt Text 06 URL Structure 07 Mobile-First Index 08 Site Architecture 09 Content Depth 10 Domain Authority
About the course

SEO is how the internet decides who gets found.

Search Engine Optimization is the practice of shaping a website so search engines like Google, Bing and Yahoo understand it — and rank it — for the people actually looking for it. Search engines weigh keyword relevance, content quality, site speed and user experience to decide what shows up first, and this course teaches you to work with every one of those factors deliberately.

Alongside SEO, you’ll learn affiliate and performance marketing — how brands like Amazon and eBay turn traffic into revenue through commission-based partnerships — so you leave with both the technical skill to rank a site and the commercial understanding to monetize it.

Course at a glance

Duration: 6 months, 2 hours a day, 3 days a week
Prerequisite: Basic knowledge of using a computer
Format: Live projects, tool-based practicals
Outcome: Certificate + portfolio of real audits
Freelance-ready for: Fiverr, Freelancer, Upwork
Course Details

Eleven modules. Zero fluff.

Every module pairs a concept with the tool used to apply it — open a module to see what's inside.

01 Introduction to SEO 4 topics
What is Search Engine Optimization? Why your website needs SEO Why search engines can't read your site alone Can you do SEO yourself?
02 Ranking Factors 1 deep dive
The 200+ factors search engines use to rank a website
03 Foundations 3 topics
Internet browsing fundamentals SEO tools overview Keyword research basics
04 SEO Basics 4 topics
Backlinks Content Keywords Website structure
05 On-Page Optimization 6 topics
Keyword research Meta tags Title tags Heading tag optimization Image alt tags SEO-friendly URL structure
06 Off-Page Optimization 12 topics
Search engine submission Blog commenting Directory submission Social bookmarking Q&A marketing Article submission Content sharing Video promotion Business listings Forum posting Classifieds Web 2.0 properties
07 SEO Audit & Reporting 6 tools
Woorank GTmetrix SEMrush Ahrefs Competitor analysis Client-ready SEO reports
08 Technical SEO 3 tools
Google Search Console Google Tag Manager Google Analytics
09 Local & E-Commerce SEO 3 topics
Google Business Profile optimization Local SEO E-commerce SEO
10 Content & Social Marketing 6 topics
Content marketing & strategy Facebook marketing Instagram marketing Social media marketing Email marketing YouTube SEO
11 Paid & AI Marketing 3 topics
Google Ads basics AI tools for digital marketing Marketing automation fundamentals
Software taught

The exact stack agencies bill clients for.

Ah

Ahrefs

Sm

SEMrush

GSC

Search Console

GA

Google Analytics

GTM

Tag Manager

Kp

Keyword Planner

Gb

Business Profile

Tr

Google Trends

Sf

Screaming Frog

Ys

Yoast SEO

Rm

Rank Math

Mb

Meta Business Suite

Cv

Canva

Ai

AI Productivity Tools

Ad

Google Ads

Career opportunities

Where this course takes you.

SEO Specialist Digital Marketing Executive Digital Marketing Manager Social Media Manager SEM Executive Google Ads Specialist E-Commerce Marketing Exec. Marketing Consultant Freelance SEO Expert
Who should join

Built for anyone chasing traffic.

Students & Fresh Graduates Job Seekers Freelancers Entrepreneurs Business & Website Owners Bloggers E-Commerce Owners Marketing Professionals Content Creators

Why train with IT Vanilla

Practical training, not another playlist of lectures.

01

Live project training

Work on real websites and campaigns, not sample data.
02

Industry-standard curriculum

Built around the tools agencies use every day.
03

Expert instructors

Taught by practitioners who audit real client sites.
04

Portfolio development

Leave with audits and campaigns you can show clients.
05

Freelancing guidance

Set up for Fiverr, Freelancer and Upwork from day one.
06

Career counseling

Interview prep and job-search support after completion.
07

Small batch classes

Personal mentoring instead of a crowded lecture hall.
08

Certificate & lifetime support

A recognized certificate, plus ongoing learning access.

Ready to rank #1?

Seats are limited per batch to keep mentoring hands-on. Talk to our admissions team and reserve yours.

Get Admission Talk to an Advisor