SEO Basic and Digital Marketing

SEO Basic And Digital Marketing

This involves optimizing individual web pages to rank higher on search engines. Key elements include using targeted keywords, optimizing meta tags, enhancing URL structure, creating compelling content, and ensuring your website is mobile-friendly. Content quality plays a vital role in on-page SEO, as search engines prioritize relevant, engaging, and informative content that answers user queries.

WHAT IS SEO?

SEO STANDS FOR “SEARCH ENGINE OPTIMIZATION” IT IS THE PROCESS OF GETTING TRAFFIC FROM THE “FREE”, “ORGANIC”, “EDITORIAL” OR “NATURAL” SEARCH RESULTS ON SEARCH ENGINES.

WHAT IS SEO(broad spectrum)?

Search Engine Optimization is the name given to any activity that exists to improve search engine rankings for search engines like Google. For instance, Google ranks or references pages it considers to be relevant and authoritative. Authority is measured by analyzing the number and quality of links from other web pages, the quality of content, and overall relevance to a search term. In a nutshell, your web pages have the potential to rank in Google provided your content is rich, your site is well structured, and you maintain a healthy link profile.

What is Optimization?

Making sure that Google understands

What keywords you are targeting
What products and services you are offering or selling
And where you are selling them.

Search Engine Optimization vs. Search Engine Marketing

Before Search Engine Optimization became the official name, other terms were also used. For example:

Search engine placement
Search engine positioning
Search engine ranking
Search engine registration
Search engine submission
Website Promotion

But no discussion would be complete without mentioning another term: Search Engine Marketing.

Search Engine Optimization (SEO) Can Be Broken Into Two Distinct Types

1. ON-PAGE OPTIMIZATION

2. OFF-PAGE OPTIMIZATION

Seo Techniques 2 Ppt Examples

The Difference between On-Page and Off-Page SEO

TWO TYPES OF SEO ARE: ON THE BASIS OF WORKING PROCEDURE

1. PAID SEO/ADWORDS/PPC CAMPAIGN/GOOGLE ADS

2. ORGANIC SEO/FREE SEO/VOLUNTARY

SEO PROCESS

What is SERP

Search Engine Results Pages

How SEO Works?

What is Google Adwords?

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keyword

What is a google search timeline?

This page covers key events in the history of Google’s search service. For a history of Google the company, including all of Google’s products, acquisitions, and corporate changes, see the history of Google’s page.

Mobile vs Desktop internet use

As of 2019, 55.9 percent of the time spent on websites comes from desktop users, compared to 40.1 percent for mobile users. While more people are accessing the web from mobile devices than desktops, people still tend to spend more time on sites when they access them from non-mobile devices.